Digital Marketing SkillsFoundationDigital Marketing Foundations
Build a marketing plan across search, social, email and content, with a measurement setup from day one.
3 daysOnline liveRolling intake
From £5850View course
Digital Marketing Skills
SEO and Paid Search That Converts
Earn organic visibility and run paid campaigns with the structure, copy and bidding that returns profit.
Intermediate4 daysOnline liveRolling intake
Four days across organic and paid search. We cover technical SEO, keyword research and content strategy, then campaign structure, ad copy, landing pages and budget control for paid search.
Includes attribution, wasted spend diagnosis and how to work within a realistic budget.
Course modules
- 1
Technical SEO and site health
- 2
Keyword research and content strategy
- 3
Paid campaign structure and budgets
- 4
Ad copy, landing pages and quality score
- 5
Measurement, attribution and optimisation
What you will be able to do
- Audit a site for search performance
- Build a keyword and content plan
- Structure paid campaigns that control spend
- Diagnose wasted spend and fix it
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Build email programmes people open, and analyse marketing performance well enough to defend your budget.
3 daysHybridRolling intake
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