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Earn organic visibility and run paid campaigns with the structure, copy and bidding that returns profit.
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Digital Marketing Skills
Digital Marketing Foundations
Build a marketing plan across search, social, email and content, with a measurement setup from day one.
Foundation3 daysOnline liveRolling intake
Three days giving you the whole digital marketing picture. You will define audiences, plan channel mix, create content and set up tracking so you can tell what is actually working.
Practical from the first hour: you build a plan for your own organisation during the programme.
Course modules
- 1
Audience and channel strategy
- 2
Content and social planning
- 3
Search fundamentals
- 4
Email marketing basics
- 5
Tracking and reporting
What you will be able to do
- Produce a channel plan with priorities
- Create content mapped to buying stages
- Set up conversion tracking
- Report performance in plain language
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