Dailysharing TechnologiesDailysharing TechnologiesSkills & Certifications
Email Marketing and Marketing Analytics
Digital Marketing Skills

Email Marketing and Marketing Analytics

Build email programmes people open, and analyse marketing performance well enough to defend your budget.

Intermediate3 daysHybridRolling intake

Three days covering list building, segmentation, automation and analytics. You will build a welcome sequence and a campaign, then set up reporting that ties marketing to revenue.

Includes deliverability, consent and the legal requirements of email marketing in the UK.

Course modules

  1. 1

    List building, consent and deliverability

  2. 2

    Segmentation and automation flows

  3. 3

    Campaign design and testing

  4. 4

    Analytics, funnels and attribution

  5. 5

    Reporting to stakeholders

What you will be able to do

  • Build an automated welcome sequence
  • Segment audiences for relevance
  • Read campaign analytics properly
  • Report marketing return with confidence

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