Dailysharing TechnologiesDailysharing TechnologiesSkills & Certifications
Brand Storytelling and Campaign Craft
Business Branding Skills

Brand Storytelling and Campaign Craft

Turn what you do into stories that earn attention, with campaign planning that ties back to revenue.

Intermediate2 daysHybridRolling intake

A two day studio style programme on brand storytelling and campaign planning. You will build a narrative framework for your organisation and plan a multi channel campaign around it.

Includes message testing, creative briefing and how to measure whether the work performed.

Course modules

  1. 1

    Narrative frameworks that fit your business

  2. 2

    Creative briefing and message testing

  3. 3

    Multi channel campaign planning

  4. 4

    Measurement and iteration

What you will be able to do

  • Build a repeatable story framework
  • Brief creative work clearly
  • Plan a campaign across channels
  • Measure performance against objectives

More in Business Branding Skills

Brand Positioning and Identity Systems
Business Branding SkillsIntermediate

Brand Positioning and Identity Systems

Define what you stand for and build an identity system your whole business can apply consistently.

3 daysOnline liveRolling intake
From £7155View course