Dailysharing TechnologiesDailysharing TechnologiesSkills & Certifications
Brand Positioning and Identity Systems
Business Branding Skills

Brand Positioning and Identity Systems

Define what you stand for and build an identity system your whole business can apply consistently.

Intermediate3 daysOnline liveRolling intake

Three days covering positioning, brand architecture and identity systems. You will write a positioning statement with real evidence, define your visual and verbal rules, and build guidelines your team will actually follow.

Suitable for founders, marketers and in house designers responsible for a brand.

Course modules

  1. 1

    Market research and positioning

  2. 2

    Brand architecture and naming

  3. 3

    Visual identity: colour, type and marks

  4. 4

    Tone of voice and messaging

  5. 5

    Guidelines and rollout

What you will be able to do

  • Write a defensible positioning statement
  • Build a consistent identity system
  • Define tone of voice with usable examples
  • Roll out guidelines across a team

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